10 Video Ideas Your Company Should Be Producing

Video is no longer an option in digital marketing; it's a necessity. It captures attention and creates an emotional connection like no other format. The inspiration starts here.

10 Types of Videos That Drive Results:

1. Brand Story Video: Tell your brand's story and mission.
2. Product or Service Video: Show your product in action, focusing on the benefits.
3. Customer Testimonials: Social proof is your most powerful marketing tool.
4. Explainer Video: Turn complex concepts into simple animations.
5. Behind-the-Scenes Videos: Show what goes on behind the scenes at your company to humanize the brand.
6. How-To Videos or Tips: Share your knowledge and position yourself as an expert.
7. Social Media Videos: Short content pills optimized for vertical format.
8. Event Coverage: Turn your participation in an event into a dynamic video.
9. Recruitment Video: Show why your company is an amazing place to work.
10. Launch Video: Create buzz for a new product or service.

Each of these formats has a different objective. The secret is to have a content mix that accompanies your customer throughout their entire journey.

Not sure where to start? Let's talk about your goals and find out which type of video is right for you.