The Branding Process: How an Agency Turns Vision into Reality

The process of creating a brand can seem mysterious. How does an agency take a vision and turn it into a cohesive visual and verbal identity?

The branding process follows a clear structure, designed to ensure the final result is not only creative but also strategic.

Phase 1: Immersion and Strategy (The Discovery)

The first step is to listen. Through workshops, we seek to thoroughly understand the business objectives, target audience, competition, and company culture. The result is a strategic document that will serve as a guide for all creative work.

Phase 2: Verbal Identity (The Brand's Voice)

With the strategy defined, we begin to give the brand a voice. This is where the tone of voice and key messaging are defined.

Phase 3: Visual Identity (The Brand's Face)

Our design team starts exploring visual concepts based on the strategy, including moodboards, logo creation, and defining the visual universe (colors, typography, etc.).

Phase 4: Implementation and Brand Guidelines (The Tools)

In this final phase, we create the necessary assets for the launch and develop the Brand Guidelines manual, an essential guide that explains how to use the brand correctly.

This structured process ensures that every creative decision has a purpose, transforming your vision into a real brand, ready to conquer the market.

Want to turn your vision into a memorable brand? Talk to us to start this journey together.