How to Start a Brand Podcast in 2025

Have you ever thought about having a voice that speaks directly to your audience, creating an intimate connection while they drive, work out, or relax? That's the power of a brand podcast. If the idea excites you but you don't know where to start, this quick guide is for you.

1. Define Your Territory

What will you talk about? The secret is to choose a niche. The more specific you are, the easier it will be to attract the right audience.

2. Plan Your Format

Will it be solo, with interviews, or with a co-host? Choosing a format helps create consistency.

3. The Essential Equipment (Without the Fuss)

The most important thing is sound quality. Invest in a good USB microphone. Free editing software, like Audacity, is more than enough to get started.

4. Record Your First Episode

Choose a quiet place and speak naturally. Authenticity is much more important than perfection.

5. Publish and Share

Use a hosting platform to distribute your podcast to Spotify, Apple Podcasts, etc. Then, share it on your social media and newsletter.

Starting a podcast is a marathon, not a sprint. At Muche, we help you develop the concept and content strategy, so you only have to worry about sharing your passion.

Ready to give your brand a voice? Let's talk.